On the occasion of these parties, the maison Christian Dior launches its new beauty line with products in the most popular color of this period, red. There is no more seductive color to show off on the lips to win everyone at the first glance and the Rouge Dior has always been a must to feel more glamorous and feminine than ever.
At the beginning there was red, much more than a color, an explicit declaration imagined by Dior. In the middle of the New Look revolution, Christian Dior created Rouge Dior, a lipstick with a couture spirit. An authentic revolution, a shivering invitation to color the lips like a painter paints his canvas, especially in this period of celebration because basically a touch is enough to light up an outfit, all day long, with light and sensuality.
Ultra-tight, comfortable texture. Today, under the guidance of Peter Philips, the Director of Creation and Image of the Dior Make-up, the famous Rouge Dior becomes a rouge à lèvres designed for a new generation thanks to a formula that renews the concept of lipstick and puts research at the service of creativity.
Ultra Rouge is one of those revolutions that surprises and subverts the codes: the first lipstick with the hold of an ultra comfortable liquid lipstick. A simple idea for a complex innovation, with multiple properties: luminous colors with a semi-opaque effect, for an original sensoriality and hydration.